Successful salon owners don’t just know how to cut and style hair and manage a business. Many of them know how to do marketing, too. Marketing encompasses advertising and relationship building with people. This can help you continually attract new salon customers as well as help you keep existing customers coming back.
The hair styling business is competitive. Salons that do some marketing and advertising can have a greater chance of getting a steady stream of business. You can’t always just sit and hope someone will call for an appointment or walk in off the street. There are many low cost and even free ways to do marketing for your business. Here are some tips:
Build A Website
A website is essential for just about any business nowadays. Whether you own a chain of hair salons all over Australia or have a small three chair salon on a back street in Adelaide, beauty salon websites help people find you. If someone moves to your neighbourhood and wants a haircut, they will probably go online and look for local hair salons. If your salon is found on page 1 of Google, at or near the top of the list, you may get a call.
Create A Facebook Page
Facebook fan pages are free to create and are exceptional marketing and advertising tools. Encourage your customers to ‘like’ you on Facebook and whenever you put in an update, they will have a chance of seeing it. When they converse with you, their connections will see it, too. This will mean that you can continually expand your marketing reach — for free. Use this page to converse with people. Provide helpful hair care tips, share a printable coupon for their next visit, do a giveaway if people create some buzz for your salon, etcetera.
Do Some Online Advertising
Other online advertising can help, too. You can do email marketing to a list of subscribers to tell them about a new deal or a new product. You may want to invite people to a grand re-opening after you’ve updated your décor and bought new salon equipment. Perhaps you’ve hired a new stylist that is well known in the neighbourhood and want to do an online announcement. It’s wise for business owners to get acquainted with the many ways of using the internet to your advantage.
Participate in Local Advertising and Marketing
Participate in local parades. Join your local chamber of commerce. Do brochure delivery in your area to announce a discount or to tell people you’ve added manicure and pedicure services to your beauty salon or bought great new hairdressing stools or other salon equipment. Participate in local community events.
A little bit of marketing efforts can go a long way. Get creative!