Many people visit salons and consult with staff members to get advice about new products to use, beyond just getting a new style. With that in mind, studios commonly purchase wholesale beauty products and present them to interested clients. If you’re serious about making retail strategies worthwhile, it’s necessary to make sure that your front desk staff members know how to respond competently to customer questions.
A Short Time to Make a Sale
Sometimes, people stop into hairdresser studios with a particular purpose in mind, and in other cases, they know it’s time for an improvement but aren’t sure how to go about achieving it. In both scenarios, a receptionist can branch out beyond usual job duties and encourage sales.
Many people have extremely busy schedules, so even if they’re willing to try a new product, they probably won’t spend more than a few minutes making a selection. It’s important to explain benefits quickly and thoroughly, so customers can immediately recognise value.
Get into the habit of keeping salon workstations stocked with appealing products, but also educate receptionists on the top five or ten products, and why those selections stand out. Then, hairdressers and support staff can have an equal opportunity to boost retail sales, whether patrons stop by for extensive treatments, or a quick fix.
Use Slow Periods to Get Educated
It’s easy to help staff members become more confident about product benefits by giving them a few sample packages to take home. Often, customers will ask what someone uses during his or her own personal care routine, and it’s always ideal for employees to have a practised and honest response.
However, don’t stop there. Insist that when hair salon chairs are empty, those times are ideal for reading product literature and learning it from front to back. Keep brochures easily accessible and let your administrative support staff members know that if the phones aren’t ringing, and customers aren’t waiting for attention, they’re expected to browse promotional materials throughout the day.
To further encourage the learning process, focus on one product per week, and then have a fun quiz to test knowledge. The prize could be a full-size container of the product your employees learned about most recently.
The stylists who keep things running smoothly by shifting between salon workstations to meet customer needs aren’t the only individuals responsible for keeping customers informed about new product offerings. Follow the tips above to ensure that receptionists are aware, too.