Your work in a hairstyling studio gives a special opportunity to establish lasting and memorable relationships with clients. In addition to depending on you to offer advice about how to look their best, clients may confide in you by meeting your eyes in the reflection of the salon mirrors and seeking support for upcoming life changes, the breakup of relationships and more. It takes time and attention to build this sort of trust, but one easy way to go about it is to voluntarily solicit feedback.
Make a User-Friendly Survey
If you choose to have an official survey, make responses simple so people won’t feel like they’re being asked to do a chore. Go with a mixture of numerical scale questions (where people rank certain characteristics of service on a scale ranging from one to ten) and open ended queries, where you pose a broad question and leave empty space for people to answer it however they wish. You can also make an online version, in case people aren’t up for using a traditional pen and paper format after sitting in your hair salon chairs.
Put Surveys within Easy Reach
Some people only feel compelled to offer feedback after receiving especially poor, or conversely, extremely brilliant service. If you’re lucky though, customers will be eager to offer their thoughts, especially you make it clear how that information can help your establishment be more able to readily meet evolving needs.
Keep in mind you’ll probably get ideal results by gently suggesting that people pick up a copy of a survey by stopping by the salon reception desk before leaving the premises. Many people will habitually go there anyway because they want to schedule a future appointment, or might need to pay for the cost of services just received. If you leave a stack of surveys easily accessible, people will be more likely to fill them out, but also won’t feel overly pressured to participate.
Also, think about offering some sort of incentive for filling out a survey. This may entice people who are still uncertain about whether they want to offer their perspective, particularly if you offer something like a sizeable discount off of professional salon supplies or a prize drawing for a year’s worth of free manicures.
If you go about things in a friendly way, you’ll usually find clients are eager to share ideas about the things your business is already doing well, and how it could improve. Start crafting a survey today and see if it could help you retool objectives.