A decision to cater to brides in your studio could be very lucrative, although it comes with a few challenges, too. Weddings frequently get scheduled for the warmer seasons of the year, but if you plan things properly, you can make your location a go-to destination for future brides who are getting married during any month. Keep reading for a few ideas of how staff members can sit on hairdressing stools and help women get ready for their special days.
Offer Visual Stimulation
Often, brides spend months or even years planning every detail from the preparatory events to the actual ceremony. Publications like glossy wedding magazines make it easier for future brides to discover ways to bring images from their imaginations to reality. Show what your staff members are capable of by keeping a few bridal-specific portfolios near your salon reception desk. This tactic can be especially helpful for encouraging regular clients to consider using your facility for bridal services, even if it’s not a possibility they’d previously considered.
Present Package Deals
On a wedding day, cameras are everywhere, whether they’re the professional lenses of professional photographers, or snapshots taken with point-and-shoot cameras by eager wedding guests. This reality can make some brides feel apprehensive, and like they’re being viewed under a microscope. Help them feel pretty and pampered by offering specials where they can get a new cut and style, then head back to sit in a pedicure chair get a fresh colour on their toenails. Pedicures are an ideal complement to a pair of open-toed shoes, and show that a bride has paid attention to all the crucial details.
Also, realise that soon-to-be brides are often under a lot of pressure from immediate family members, new in-laws and people on the guest list. Massages and facials can pair well with your haircutting services and help anxious clients relieve stress. Offer discounts for people who request multiple services to entice them to enjoy some welcome downtime before things get too hectic. As a finishing touch, add a few candles or incense sticks to the area around your beauty beds to make the air smell pleasant and create ambience.
In closing, if you’re interested in tailoring services so they appeal to women with bridal needs, make a smart decision and urge clients to book services well in advance to avoid disappointment. Most brides seek ways to make everything run smoothly. Looking gorgeous is a big part of a hassle-free wedding day and you can assert your studio as a place that readily meets that requirement.