Do you currently own or operate your own manicure and pedicure salon? If so, you are going to want to continue reading. In this article, we will be talking about some of the best ways to attract customers to a manicure and pedicure salon.
How to attract customers:
1. Host special events
One way to attract new customers to your salon is by hosting special events. You can host all kinds of events that allow people to come and try out your salon. You can host giveaways and even do some raffles. These events typically get people to come in. This is especially true when you offer deals on the same day. For example, you could do a buy a pedicure and get a manicure for free. This is likely to bring in a lot of different customers whom you can then enter into your marketing database. Once you have their email address, you can continue to promote your services and offer other incentives in the future to entice them to visit again. You will even get to benefit from nearby foot traffic as curious passers-by might come in to see what is going on.
Coupons have been working well for decades in attracting new business or keeping current customers loyal. A lot of customers think of coupons as having value. An expiring coupon generally does not cost anything to a customer. However, a lot of the times, the opportunity cost of not using the coupon outweighs that fact and prompts people to use it regardless of their need for a manicure and/or pedicure at the time. This works even better for attracting new customers. A coupon may even encourage a prospective customer to spend more money on the salon services than they otherwise would have. For example, someone may want a manicure but if you have a coupon offering 50% off a pedicure with the purchase of a manicure, they may be tempted to get the pedicure with it. This is going to be virtually all profit for you considering they were only planning on purchasing a manicure, had the coupon not existed.
Coupons are also a great tool to get repeat business. Once you gain a customer, you should enter them into your customer database. You should have an entire database of emails that you can market to. If you ever want to increase your business for a certain period of time, simply email a coupon to all of your previous customers. You will likely notice that you get a great response from this. This is because all of the customers that have already visited your business know what they can expect from your business. Therefore, it is very easy for them to make a decision on whether or not it is worth it to go again with the use of a coupon.
3. Stand Out.
Another thing that you are going to want to do is stand out from the competition. Because there are an abundance of manicure and pedicure salons, it is important to have distinct features. The best way to stand out from the competition if you own a beauty salon would have to be with your salon equipment and furniture. You need to have excellent quality manicure tables as well as other salon furniture to make your salon stand out from the rest. By creating a premium environment with your equipment and furniture, you should be able to attract a lot more customers to your business. The best place to find quality salon equipment and furniture would have to be Direct Salon Supplies & Equipment (DSSE). They have literally everything that you could ever want and/or need for keeping your salon above the competition such as high quality manicure tables.
You might also like to consider offering different amenities that would entice people to come to your salon instead of others. A good example of this would be free Wi-Fi. A lot of customers would appreciate being able to use free Wi-Fi while in the waiting area. You could also offer free snacks and/or drinks to waiting customers. This is only going to increase the chances of your customers enjoying themselves at your salon, increase the likelihood of them coming back and they may even recommend your salon to others.
As you can see, there are plenty of ways in which you can attract customers to your manicure and pedicure salon. It is important to have high quality salon suppliers and manicure tables in order to effectively position your salon above the competition. By following these ideas, you should be able to keep a constant flow of traffic coming through your business.