Gaining a larger clientele for your barbershop is important because barbering is such a unique specialty only appealing to men. With haircut chains that offer cheap cuts and quick service, it’s up to you to showcase why going to your barbershop provides higher quality and service than going to an all-in-one salon.
Hire the Best Barbers
There’s a difference between barbering and hairdressing. While a qualified hairdresser can competently cut men’s hair, it’s a skilled barber who knows how to take it to the next level. Barbers with specialty training can look at a man’s hair and know exactly which blade to use on an electric razor, which style works best for his face shape, and whether or not he should consider adding colour to his hair.
When a man walks into a salon, he’s surrounded mostly by women stylists who tend to specialise in women’s hair. You can market your barber shop easily by showcasing all of the talented barbers you have who understand men’s hair and men’s styling. If possible, find at least one barber who understands how to do the old school style straight edge facial shave. Very few schools teach this well enough for beauty therapists to offer it, so if your shop offers this service it can increase business.
Provide a Relaxing Atmosphere
Men like to relax just as much as women, but those quick in and out retail salons don’t offer the luxury of relaxing at the salon. When designing your shop, make sure the waiting area is relaxing and that you invest in comfortable barber chairs. Provide refreshments, and hire barbers who know how to spark up conversation and encourage people have fun and feel relaxed at the same time. If clients enjoy coming to your shop to hang out and get their hair done, it will create repeat business and referrals.
Put Together Package Deals
Since barbering is a specialty service, put together some package deals that let clients try all of your services for a cheaper rate. Want to increase sales of a certain service? Put it together with a regular haircut and clients will start to see how beneficial a straight shave is or even a manicure. You can even put together a deal that offers a reduced rate if a client brings in a friend or family member for a haircut.
With the right barbers, an inviting barber shop, top quality barbershop equipment and hairdressing supplies plus some strategic marketing tactics, you can retain current male clients while at the same time marketing to new clients.