At the best of times, your hairdresser studio perpetually bustles with new and old customers. However, it’s not realistic to plan on getting to that point without paying attention to community engagement. Fortunately, there are a few easy and inexpensive ways to inform members of the public about what your business does, even without requiring them to book an appointment in one of the salon chairs.
Share the Space with Like-Minded Individuals
If your building is large enough, consider allowing community members to use excess space for their needs. People in some career paths might work in solitary environments almost exclusively, causing them to crave human interaction. Extend a warm welcome to those individuals and set aside an area where people can stop in for an hour or two and get work done or chat with friends.
Consider arranging your salon furniture so it can accommodate laptop computers and coffee cups without interrupting the usual flow of customers who come in for haircuts. This method works especially well if the building is already equipped with Wi-Fi and several electrical outlets.
Host Focused Discussions
You could also poll stylists to learn about particular topics of interest and convert those ideas into informal sessions where community members interact with your staff to talk about things that matter.
One possibility might be teaching attendees about how to handle greying strands by using professional salon supplies, while another event could discuss styles that work especially well during days when a person has slept through the alarm clock and doesn’t have time to go through a usual routine before starting the day.
These casual but informative discussion sessions are great ways to symbolise that your doors are open for business, and they also give your stylists a platform for sharing knowledge in a low-stress environment.
Make a Strong Impression
No matter how you choose to get the community involved, give them something that could translate into future business. Try setting out a tray of appetizers near your salon reception desk, along with a stack of business cards or coupons. This encourages people to find out more about what makes your establishment special without causing them to feel uncomfortable or obligated.
Whether you decide that now is the right time to open your studio to people who want a short break away from their usual workspace, or are eager to go a step further by planning specialised educational events, both methods can keep your studio in demand. Try them today.