When a salon owner thinks about boosting business, attracting new clients is always the go to method for increasing profits and keeping staff happy. Although new clientele is important for maintaining a profitable business, figuring out how to get your current clients to spend more on different products and services will also help you increase profits. If you’re not dedicating a certain amount of time thinking of ways to market to current clients, you are losing out on business. Salon package deals are a great way to encourage your customers to try all your salon has to offer.
People love to get into habits, and habits can be hard to break. Clients who come every month for a colour touch up or a manicure typically gets their usual service and leave. What if you could entice them to step out of their comfort zone and try something different? Maybe get an eyebrow wax one time or a 15-minute massage. Unless a client really wants a particular service when they walk through the doors, it’s going to be up to you to convince them to try what you have to offer. Hopes are that they’ll love it so much it will become a new habitual service for them when they visit.
Packages for Hair and Nails
A standing manicure or pedicure appointment becomes more fun when a client knows they’ll leave with their hair looking great too, and it doesn’t require you to invest any money in new salon equipment or supplies. Put together a package where those who try your shampoo and blow out service will get their next manicure or pedicure for half price.
If a certain stylist needs to build up their clientele, offer half price haircuts for those who not only get a manicure or pedicure but book with that particular stylist. For busy professionals who don’t have a lot of time, offer a package where they can get their nails done and a quick style for a reduced price.
Spa Services Packages
If your salon offers spa services, packages are a great way to integrate spa and hair services for clients who haven’t tried both services. You can offer discounted massages or facials for clients who book a shampoo, cut, and style at regular price. You can offer clients the chance to have a facial, massage, and eyebrow wax during their visit. Just shorten the duration of the massage so that you can fit in all services and make it worthwhile to reduce the price.
Remember that marketing to your current clients is just as important as marketing to potential clients. You may even have better luck with current clients because they already know and love some of what your salon offers. The key is getting them addicted to all of your beauty services.