Once your studio has gotten to the point where stylists scarcely leave their hairdressing stools because they’re so busy, that might be a sign it’s a good time to expand the scope of services you normally provide. Before moving forward though, it’s smart to do a careful evaluation of a few crucial factors. Then, you’ll have a better idea if you can feasibly handle an increased workload, plus whether there’s truly a demand for the types of services you’d like to make available.
Survey Your Staff
Start by asking staff members how they feel about the possibility of offering more advantages for customers. If you’re lucky, some stylists who are already on board will have prior experience in other personal care treatments, but in other cases, it’ll be necessary to either hire more members for the team, or send existing employees for training. Also check to see if stylists have noticed customers communicating a desire for specific services, because that’ll give clues about if a demand is genuine, or just a false perception.
Examine Your Budget
In almost every situation, a decision to offer more services for clients will mean you need to purchase some new beauty salon equipment, whether that means items to focus on a person’s toenails, or perhaps specially designed tables that make it easier to offer therapeutic massages to people struggling with sore muscles. You’ll need to figure out the price range for items you’d like to add, and also try to differentiate between what you’d have to buy right away, and what could wait until you’ve saved up some funds.
Do a Trial Run
If you’re really motivated, it’ll be tempting to buy several beauty beds and similar furnishings as soon as you can afford them, without even waiting to see if the new services will be profitable. Understandably, this is a mistake that many salons make, but it’s one you should steer clear of, if possible. Instead, buy just enough items to start offering something new on a small scale, and go a step further by letting your most loyal customers be the first to try it. After a few months, re-evaluate things and decide whether it’s appropriate to expand.
When purchasing manicure tables and related pieces, make intelligent choices by being guided by the points of consideration above, and also getting feedback from staff and clients. By taking those steps, it’ll be easier for you to offer solutions that propel your business, instead of hinder it.