Word of mouth is a huge part of any salon’s marketing efforts. Sure, talented stylists, comfortable hairdressing furniture, and the ultimate salon supplies are very important but the ties you forge within your own community can make or break your business. Perception is everything so if potential clients perceive your salon as trend-setting and a place that cares about important causes to them, they are more likely to visit your establishment.
What is a Community Partner?
As a community partner, you would choose one or more entities within your community to donate your time as well as your talents. In return, you not only get to network with others that you may not have before but also boost your salon’s visibility within the area. In other words, by helping others, you are also helping yourself.
How to Choose Who to Partner with
Sometimes, becoming a community partner with another entity is a very personal thing, something that is near and dear to your heart. If you ever had a loved one that had cancer, perhaps pairing with a nonprofit organization that helps with cancer research or even services for patients might be appropriate. Do you have an affinity for the less fortunate? Perhaps pairing with local children’s agencies or even senior groups might work.
Whatever cause that has a hold on your heart would be the best choice. After all, if you want to become a community partner with them, you want to choose something that you will truly be invested in, not just on the fringes.
How to Give
Owning your own hair salon and beauty business can mean partnering in a variety of different ways. For instance, if you chose to partner with a children’s organization such as foster care or adoption, you could offer hair services for girls preparing for a school prom. You can provide traveling services to senior citizens who are housebound and cannot travel to get their hair cut and styled. Partnering with a health organization, you could offer hair styling tips and advice on how to keep hair healthy during health fairs and other events.
Part of good salon ownership is not just ensuring that you order the right professional salon supplies for your business, it is also reaching out into the community to make a difference. Anyone can open for business and call it good. However, to earn respect within the community, promote your business and give back philanthropically, partnering with one or more entities is a smart move.