Facebook is more than just a social media networking website. It is also a potential goldmine for marketing your hairdressing business. With a presence on Facebook, your salon clients and potential new ones can interact with you and one another with ease. It is like a virtual party where you can move from one group to another, chatting and sharing stories. Utilising Facebook’s advertising programs, you also have the ability to target specific audiences to maximise your marketing efforts.
How This Social Media Tool Will Work for You
You can start your Facebook marketing efforts even before your business opens. While you are placing orders for wholesale salon equipment, you can create your Facebook page and upload photos and your contact information. Once you publish your page, you can keep the page up to date by posting “in progress” construction pictures and even keeping people informed of your upcoming grand opening ceremony.
You also have the ability to search for your local area or city on Facebook to identify potential clients for your salon. You can send these prospective clients a public or private message about your upcoming grand opening and even offer them a discount or a free product with a haircut. Then, these prospects have the ability to share your information with others in their friends’ list. The good news is that performing these searches and contact prospective clients is free.
Purchase an Ad
With Facebook’s advertising, you can create an ad to promote your salon business. This ad will include an image, a link to your Facebook page or website, 135-character message and a 25-character title. You can target Facebook users in a specific area as well as establish a set budget. The advertisement you create can be based on paying for each clicked-on ad or paying for a certain number of impressions. Cost per click is usually the most cost-effective advertising option.
Once your salon opens, you can post grand opening photos, advertise special promotions and even offer web-only specials. You can also encourage clients to check in to your salon using their smart phones. When you purchase treatment tables to add massage services to your salon, you can upload photos of it all to promote the new additions.
Professional salon supplies are important to ensure clients feel pampered and taken care of but social media like Facebook is now just as important, particularly in marketing. It is a great way to make clients feel special as well as broaden your reach when expanding your salon’s prospects.