If you want a successful salon, there are two things that need to happen.
- You need to continually get new customers
- You need to keep customers coming back
Marketing and advertising can help you get people in the door but only by giving people a great customer experience can you get them coming back and telling their friends how great your salon is. People want to leave your salon looking good, feeling good, and feeling like they got good value for their money. Here are some ways to provide great customer experience:
Easy appointment booking is to your advantage. People like being able to book in advance. They also like being able to get in on short notice, too. Work to streamline appointment booking so that it’s easy for customers. You may even want to offer appointment booking via your website, through an automated after hours service, as well as on the phone.
The Waiting Area
Is your lounge or salon waiting area comfortable and pleasant? If so, people won’t mind having to wait. Nice décor, comfortable furniture, reading material, and feeling attended to by staff members all contribute to a good customer experience.
The Overall Décor
Does your salon seem cutting edge to people? Do you have nice décor and good salon equipment? A trip to the beauty parlour should feel like a treat and if you create a spa-like atmosphere you’ll get people wanting to visit more often.
How are your staff with customer service? The greatest hair stylist in the world may have talent with scissors but he or she will be better for your salon if they also have great people skills. Consider making training and education, especially in customer service mandatory. Set the stage for an environment where the customer is made to feel special and pampered and you’ll have happier and more repeat clients than ever.
The Value Added Services
Little things can mean a lot. Fluffy towels, the latest magazines, comfortable barber chairs, a well-designed manicure or pedicure area, and clean and well-designed restrooms all make for a better experience at your salon.
If you’re looking to take things to a new level, salon décor can make a big difference. At Direct Salon Equipment, we sell wholesale hair and beauty supplies like salon furniture. We can also help with salon design services, too. And, yes, we do financial and leasing of salon equipment for salons in Australia. Talk to us about your needs.