Have you ever stopped to think about how difficult it can be to entice a client to keep coming back to your hairstyling establishment rather than going to an alternative? Usually, successful studios work hard to cultivate relationships and keep hairdressing salon chairs filled with satisfied clients.
Keep reading to learn more about a few strategies that you can start using today, whether you’ve been in business for a while, or are just getting started.
Successful companies know how it’s crucial to appeal to needs. If one of your employees is well versed in marketing terms, recruit them to help you create a few promotional mailings that’ll eventually be sent to prospective clients. Ideally, include a call to action, but also speak in a friendly tone, as if you were a recipient’s best friend. Quickly offer a brief outline of all your services, and make it clear that if a potential client chooses your services, they’ll love the results they see in the salon mirrors.
Get permission first, and then work on creating a detailed database about all your interactions with clients. These will be most helpful if a person habitually asks for the same hairstyle, because stylists can quickly check the record and ask a client whether or not he or she wants the same look, or something different.
Not only does this help employees work more efficiently, but it also strengthens the relationship between a stylist and client, and gives the impression of a personalised approach, instead of one where a client is merely shown to one of the open salon workstations and hurriedly made to describe which services they want.
Having a record-keeping system also makes it easier to send reminders about visiting regularly to accommodate for natural growth. Aim to have options where clients are either urged to schedule an appointment via an e-mail message, or a postcard in the mail. To help them get in the habit of periodic haircuts, consider including a coupon good for a certain percentage off as long as a person visits within a certain time period.
Clients expect excellent service, whether they’re getting shampooed at salon basins or scheduling a haircut. It’s no longer enough to simply help your customers look their best. That’s certainly important, but it’s also necessary to go beyond and use strategies that help your customers understand that you’re eager to help them reach their goals, and build lasting relationships, too.