For any business person, buying supplies can be tricky, especially when your beauty salon is relatively new.
At DSSE, we have seen start-up salon owners hesitate over their shopping list. Budgets with tight margins confine the buyers and limit their purchaseability. As one of Australia’s leading providers of direct salon and beauty supplies, we want to help.
Some of the concerns are:
- Understanding what customers want.
- Buying supplies that match the salon’s image.
- Acquiring quality products.
Good news!You can buythe necessary supplies without breaking your budget.We have 5 points that can help you buy wholesale salon supplies wisely, and not threaten your financial future.
1. Know Your Customers.
Sometimes, salon owners are distracted by their salon’s image rather than what their customers want. No point in buying high-end beauty supplies, when your clientsare not willing to pay.
Are your customers frugal or big spenders? Which brands do they trust? Knowing your customers will give you the edge to keep them happy. Then, buy wholesale salon supplies that meet your customers’ expectations.
2. Consider Customer Variety.
This means thinking about the specific needs and preferences of your customers. For example, do you have African or Asian clientele? Then, you need to buy wholesale salon supplies that meet the needs of different skin types and colours.
Also, consider the allergies which customers may have. Generally, hypo-allergenic beauty supplies are used to avoid allergies.
3. Buy Beauty Supplies in Bulk.
To run out of supplies is a disaster.Never leave yourself short. Buy wholesale salon supplies like shampoos, conditioners and wax. Frequently- used items like towels should never be exhausted. Set a reorder point as a signal it’s time to re-stock.
To cover misplacements and breakages, buy more durable items, like scissors and blow dryers.Remember, buying beauty supplies in bulk, ultimately means saving money.
4. Consider Commissions.
You can earn extra by committing to a particular brand and selling its products to your customers. Stock wholesale on a brand name,and salon supplies on your shelves could earn commissions. These deals may not guarantee huge profits, but every bit helps. Thisalso leads to a positive relationship with suppliers.
5. Quality – But at the Right Price!
Most times,buying high-end beauty suppliesmay not be practical, but it’s preferable to low-priced supplies. Remember, low-quality translates to poor results, which means losing customers.
Get what you need at the right price, without compromising quality. Buy wholesale salon supplies;the unit price is lower, generating more savings for you.