When clients sit down in your salon chairs, do you want them to get excited about doing something good for the community, or even the world? If so, think about using your studio as a platform for charitable efforts that have far-reaching benefits. Many options don’t require a lot of prior planning because they fit neatly into some of the things you may already be doing to drive business. Keep reading to learn more.
Using Excess Strands to Make Wigs
Some health problems, like cancer, might cause a person to have to cope with baldness. Although some people use headscarfs to compensate, others might opt to wear a wig. Several organisations around the world accept stray locks from studios and individuals alike. If you want to make a meaningful difference, ask staff members to help promote the idea to customers.
Usually, excess strands just get swept up between client sessions and eventually discarded, but with a little effort, you can use that material to build the self-confidence of people who may no longer have their natural locks. Consider advertising the charity campaign around your wash basins to fill people in about the idea.
Turning your Retail Sales into Ways to Do Good
Over the years, there has been an increased public interest in buying things that support charities. Some campaigns have particular colour schemes. For example, the colour red is often associated with AIDS/HIV awareness, while light pink is a colour often used in conjunction with the fight against breast cancer. As a result, some retailers have created special versions of existing products, so they’re designed with a particular focus on those hues, with all or some of the sales proceeds going to a certain cause.
If you sell salon supplies online or directly in your studio, think about starting an initiative where people can choose to buy a specific product, or items from single collection and know that some of the purchase price will support worthy causes.
It’s up to you whether these types of charitable outreach methods will directly benefit needy individuals close to home, or those who have found themselves in tough situations abroad. Have informal discussions both with employees and clients to find out their thoughts, and then teach people about the campaign by posting a sign near the salon furniture that fills your studio.
Fortunately, it’s easier than you might have thought to keep others on mind while meeting business goals. Get started now.