The products available at your hairstyling studio could end up being almost as important as the services provided there. However, don’t be surprised if you find yourself overwhelmed by the sheer amount of beauty salon supplies catalogues you receive every week. There are probably numerous companies that would love it if you were an exclusive community retailer for their brand, but there are several factors to consider so you’ll make choices that support your business goals and also align with your image. Keep reading to learn more.
Price and Variety
The cost and variety of items are two characteristics that should guide your purchasing decisions, especially if the products are things you’ll use on a daily basis, such as colouring creams. As stylists stand over wash basins and do applications on clients, there’ll likely be a fair amount that goes to waste during regular use.
Before making your final decision about whether or not it would be a good idea to carry a particular product at your establishment, ask the manufacturer for free samples so you can realistically gauge how much you’d use, and how often. In the case of colour or highlighting serums, it’s also worthwhile to make sure the company you’re interested in doing business with carries modern hues your customers will want to have applied to their strands.
As a secondary concern, be sure the company’s marketing materials, such as signs and flyers, fit well with your salon image. If you agree to carry professional salon supplies on your retail shelves, the makers of those items may contractually obligate you to advertise them in a certain way.
It’s also smart to figure out the amount of time such it’ll take new products to arrive at your door. Although it may seem very trendy to be the first Australian studio offering a hot new American line of shampoo, you might be in for more than you bargained for after discovering there’s not an Australian distributor, and getting it delivered could take weeks. Additionally, bear in mind you may need to allow time for stylists to learn about using new products on clients.
Evaluating available hair and beauty supplies is certainly exciting, but it comes with considerations, as well. The decision to sell more items could provide another source of revenue, and keep customers satisfied, so don’t be afraid to check out different brands until you find suitable solutions. Rely upon the suggestions above when you’re thinking about expanding your salon’s retail offerings.