A goal-oriented mindset can see your styling business through rough patches and make it easier to seize opportunities. Although company-wide goals are helpful, it’s also necessary to take things to a more personal level by keeping employees on track with measurable objectives. Staff members can work towards improvements every time they sit on hairdressing stools.
Keep the Mission in Mind
Before coming up with goals, think carefully about the underlying mission. What makes your studio different from others in the area, and how could an employee goal support those characteristics? By reminding staff members to be more aware of company culture, you can build a stronger team from the ground up.
Make Them Easy to Track
Setting goals is tough, and many people make the initial mistake of coming up with something that’s so vague that it’s difficult for both the goal setter and achiever to recognise if progress is being made. Instructing an employee to aim for higher retail product sales isn’t as specific as requesting that he or she aim to sell a certain amount of beauty salon supplies per week or month.
Clear-cut aspirations keep stylists motivated and remove uncertain feelings about whether performance is up to par. Also, before assigning goals, ask for guidance. A quick chat might reveal that a stylist had a few hopes and dreams you weren’t aware of, and give the chance to retool a previous goal so it more closely aligns with what’s on the horizon.
Check-In With Staff Members Often
At first, some employees may not be fully receptive to the idea of striving towards goals, especially if they feel that they’re being singled out or punished. If tensions rise, assure staff members that you’re committed to offering consistent service to every client who sits in a salon chair, and are confident that this method will encourage that aim while also promoting career growth.
Meet frequently with stylists and encourage them to speak honestly about the positive and negative factors of stated goals. Employees should be challenged, but not consistently frustrated. Plan short meetings in a private area of the studio, away from the salon reception desk, and besides asking stylists how things are going in general, dig deeper and find out if there are resources you could provide to facilitate the process.
Employee productivity is essential for any successful business, and by using these suggestions to keep staff members focused, you can anticipate more satisfied clients and better profits, too.