In some industries, customer demands remain fairly constant. However, hairstylists must become comfortable with the reality that staying informed about the latest trends isn’t a suggestion but a must, especially for staff members who want to keep their hair salon chairs occupied.
Beyond the Latest Cuts and Colours
As new seasons approach, it’s smart to stay informed about global style trends, because they can guide the decisions of clients. It’s not only about understanding the ideal textures and lengths needed to pull off haircuts effectively, but which products go into helping people re-create looks at home, rather than just admiring the outcome in salon mirrors.
Now, there are plenty of solutions aimed at helping people achieve more luminous locks, smooth out curls and boost body in seconds. These products are innovative, but often won’t work well unless they’re applied correctly. This is where stylist education is extremely important.
Strengthening the Stylist-Client Relationship
Over time, loyal clients may view stylists as coaches as much as service providers. A polished appearance can speak volumes during milestone events, like wedding anniversaries, job interviews and even a first date, and clients often crave advice about how to look great in less time.
Stylists who know a lot about the latest products on the market will be assets to your studio, because they play an important role in client satisfaction, and could boost retail sales, as well. Convincing clients to try new products could start when stylists stand over salon basins and get strands ready for a new cut.
If your budget will allow, think about sending some staff members to conferences or similar events to get current knowledge about the newest products available, and how to use them. Stylists should return with real-world skills that they could pass on to co-workers, creating a ripple effect that improves your entire establishment.
Making Learning an Incentive
People should never feel like learning is something being forced upon them. Change perspectives by rewarding consistently high-performing stylists with the chance to pursue continuing education opportunities in nearby areas, and also host periodic educational events on site for all members of your staff.
Hair salon supplies make the latest styles more accessible to clients who want to look great at home without always relying upon guidance from stylists. Keep staff members informed by urging that product knowledge is an essential tool for empowering clients, and continuing education is a route for success.