There’s no doubt that the Internet has changed the way people do business, especially when it comes to repetitive tasks. If you’re evaluating ways to keep salon workstations thriving, Internet booking services could help. As with any new venture, it’s smart to weigh the costs versus benefits to determine if you’re ready to take the plunge.
Good intentions are useless if clients don’t try the new service. Start promoting the transition well before it’s actually functioning in your establishment, and take time to explain why clients should consider booking through a website instead of using past methods.
Start with a slow rollout, and use flyers posted on salon mirrors. Also, introduce the service to long-term clients first, and give them an incentive for reporting both positive and negative feedback.
Don’t Sacrifice Direct Communication
Although online methods have several advantages, they aren’t a substitute for a friendly voice on the other end of a phone line. Think about taking a split approach, where customers can book an appointment virtually, and look forward to a staff member calling to confirm the time and date.
Sometimes, technologically driven methods can be overwhelming, especially if a person makes a mistake and isn’t sure how to cancel that attempt and start over. Always give clients the choice of either booking time in hairdressing salon chairs through new methods, or what they’re already used to, and make sure your contact number is clearly visible on the Internet portal in case something goes wrong.
Connect Appointment Booking with Social Media Efforts
Before fully embracing the possibilities of booking appointments through the Internet, check to make sure it aligns with other business objectives. By failing to do that, you may give customers the impression that you’re only relying on the Internet because it’s the popular thing to do.
If your studio already has a social media account, that’s one sign you’re keeping up with the times. Spread the word by mentioning how clients who sign up for a service through the Internet can save money on treatments in pedicure chairs, too. This will make your social media followers feel like they’ve been let in on a secret, especially if you don’t advertise that perk elsewhere.
Internet booking isn’t for everyone, but if you take time to think about whether it’s a smart solution for your studio, and how you’ll promote the new method, it’ll be easier to make it work well for you.