Marketing is an essential part of a salon’s success. Whether you have two hair salon chairs or ten, promotional efforts are often largely responsible for encouraging people to gravitate towards depending on your establishment for service instead of going elsewhere. Formulating your marketing plan can initially be difficult, because there are so many methods to try, and each has positive and negative factors to consider. Make things easier by getting in touch with local media outlets. Often, they’ll be looking for engaging content to provide for an audience, and you can help.
Show Willingness to Help
Some people assert that a career as a hairdresser is almost completely protected from potentially harmful economic downturns because no matter what, people usually aren’t immediately ready to give up the benefit of having someone to help them look their best during everyday life or a special event. Each day at work, you probably feel filled with joy as people peer into the salon mirrors and excitedly thank you for doing your magic. You can inspire that enthusiasm in potential clients, as well.
Talk to a local media outlet about doing a segment where your stylists go on air to directly talk to community members about common issues and stylish solutions. That’ll give the impression you understand many of the things people struggle with related to haircuts or colours, and are ready to offer welcome advice. It’s usually best to frame each segment with the idea that although it’s possible to get results at home, things will be much easier after making an appointment with an expert.
Mix Evergreen Topics with Seasonal Themes
Keep in mind that people often depend on news outlets to accompany them through other parts of the day, whether they’re listening to a morning news show on the radio during a commute to work, or maybe have the evening television news program on in the background when cooking dinner or helping children with homework.
Since many individuals consider news programs to be an integral part of the day, aim to offer relevant topics, and perhaps even some that customers frequently bring up for discussion when they sit in your hairdressing chairs. Some subjects are often referred to as “evergreen,” meaning they’re timeless, where others have more of a seasonal slant. Try a blend of those two possibilities whenever you go on-air at a local news station.
Whether you present yourself to the masses to promote new beauty supplies or help potential clients handle problematic strands, local media outlets may be able to support your objectives. Reach out to them now.