Advances in technology have meant that people obtain information much differently now than in past decades. This reality has seen traditional advertising methods such as television and radio spots become less prominent in some areas, while other possibilities like smartphone advertisements are on the rise. Below, you’ll find details about how this method could keep customer traffic flowing directly to your salon reception desk.
Think About How People Use Their Phones
Although features vary greatly across mobile devices, people generally turn to phones for relevant information on the go. That’s why it’s important to use advertising strategies that grab attention without creating frustration. Users commonly depend on mobile devices to call a friend or business by finding a previously stored phone number entry and pressing one button to dial it.
Tap into that need by creating a smartphone advertising banner that allows viewers to highlight a particular area of the ad and immediately contact your studio. This gets them connected quickly and could improve the chances that they’ll follow through and make an appointment instead of looking elsewhere for haircuts and professional salon supplies.
Also, try not to make advertisements unnecessarily complex. Because phones use different operating systems, it’s worthwhile to keep things as straightforward as possible. This improves compatibility and reduces confusion.
Make the Offer Hard to Pass Up
Despite some differences between mobile advertising and older methods, there’s one thing that’s the same: People often need something special to convince them to go through with buying something. Pay attention to potential customers who are on mobile devices by giving them percentage discounts if they mention a particular code that was listed in the corner of a smartphone ad.
You could experiment with creating a sense of urgency through language you use, as well. For example, let people take advantage of a complimentary appointment at your manicure table as long as they call before a certain date and mention how they were informed of the offer after noticing it on their smartphone screens.
Initially, it may not seem like good business sense to give away things for free, especially without requiring a person to book a separate paid appointment at the same time, but people who get things for free will be more likely to become repeat visitors and fill your salon chairs if the complimentary experience is a satisfying one.
You don’t have to be extremely tech savvy to make smartphone advertising work for your business needs. Use the ideas above as launching points and look forward to exploring ways that this emerging form of promotion could put your goals in reach.