The wedding market is huge for the salon industry. If there’s one day in a woman’s life where she wants to look her best, it’s on her wedding day. Most brides rely on the help of professional hairdressers to get them looking their best. From fancy up-do’s to luscious long curls, salons attribute a lot of business to brides and bridal parties.
A mobile service is one that goes to the client’s location. For a busy bride a mobile wedding service could be a dream come true. Instead of having to schedule all of the bridesmaids and special guests to arrive at the salon at the same time, everyone can gather in the comfort of someone’s home and have their hair and makeup done without having to rush around town. If your salon doesn’t have a mobile wedding division, here are some ideas to help you get one started.
Purchase the Needed Hairdressing Equipment
Your stylists need to have tools dedicated only to the mobile services. Trying to use the same styling tools they use daily in the salon will become a hassle as things get misplaced or forgotten. You won’t be doing washes or cuts, so hairdressers need the basics for styling such as curling irons, flat irons, hair products, clips, and numerous brushes and combs.
When going to a client’s location, stylists will need to work on clients while seated in a regular chair. While it’s ideal to work on a client in a professional chair, it’s too inconvenient to lug around hair salon chairs in a truck. Make sure the stylists you choose are able to work in a variety of different environments without it affecting the quality of their work.
Offer Makeup Services Along with Hair
With weddings, hair and makeup just go together. If you offer hair, you should offer makeup. If you don’t currently employ a professional makeup artist, consider contracting with a local artist who is willing to work with your mobile division. Interview a prospective artist the same way you would a stylist for the salon.
Contract with Other Wedding Professionals
If you really want to offer a bride many services, consider contracting with other professionals. You could create a package deal with a photographer, videographer, makeup artist, and DJ to provide a bridal party with everything they need for a good price. This way you earn business and help other business owners grow, too. No matter how you choose to approach the bridal industry, it’s one niche you can’t ignore as a salon owner.