Are you opening a new salon and want to know the best decorating ideas for your new space? Is your salon due for some remodelling or renovation? Are you thinking about giving your salon a facelift? Well, you’re not alone.
Every day, thousands of new and aspiring salon owners look for salon decoration ideas that will set their salons apart from the hundreds of other salons that are currently open. This is not surprising seeing as salons are always in high demand and those with excellent or unique designs tend to stand out and attract more clientele.
To get more business, you need to set your salon apart without necessarily spending a small fortune. You can do this by doing one or more of the following:
Choose a design or theme that resonates with your customers
The first thing you need to establish is your target audience. Will your salon be unisex or aimed at just one sex? Where will it be located? These questions are important and key to your salon’s success.
For instance, most straight men will not have their hair cut in a salon with a pink theme. And women aren’t likely to have their hair done in a salon that gives off a masculine ambience. If the salon is located in a rural area, it might be best to give it a homely feel, otherwise they might find it too much.
But if it is in an urban city or the suburbs, your décor should be contemporary and urban. Whether it’s traditional or vintage or modern and sleek, your salon must be designed to appeal to your clientele and make them comfortable while they are there.
Choose the right colours
It’s not enough to use just any colour in your salon. Some salons routinely have colours that are dull or unattractive. This is not to say that all your colours must be outlandish, but there’s a psychology behind using bright colours. Like it or not, these colours attract people.
Bright colours work even better when they are complemented with opposite hues and colours. For instance, while a salon looks gorgeous with a dark shiny background or setting, you can use contrasting bright colours to create a more powerful perception. Another example is to have white walls accompanied with red salon furniture or dark-coloured furniture with red fringes or accents
Get the right salon furniture
A critical part of your salon’s aesthetics and appeal is your furniture. If you’re remodelling or giving your salon a facelift, throw out all work or old furniture and replace them with new ones.
If you cannot afford new ones, look for ways to repurpose the old ones. See if they can be repainted or coated with new finishes. If not, get new salon furniture that looks gorgeous and nicely complements your salon. Your salon furniture shouldn’t just be restricted to the salon itself.
Give your waiting area a luxurious feel by putting great looking furniture there. The chairs should be fashionable as well as practical, while the tables should make an impression.
As for the product display shelves, you could either for go for glass cases which typically blend into the background or use lovely wood shelves which are known to attract customer’s attention and highlight the products in them better.
If you have any doubts on the waiting area furniture, a good rule of thumb is to go with sleek leather sofas and/or chairs. Choose furniture that shows luxury and class as well functionality for the clients.
You could consult an interior designer or salon furniture and décor experts before buying new ones. This is because you want furniture that is both fashionable and will continue to be stylish in the future – for at least the next five to seven years.
For your flooring, you may need to change to wood laminate or wood floors that look sleek and are practical. They should be able to withstand the rigours of daily usage and foot traffic. As much as possible, you want to avoid floors that will always show scuff marks or scratches.
Use compelling lighting
Compelling lighting can be anything from a chandelier to special lighting that just makes your salon “pop”. Natural lighting also looks incredible when used appropriately. Look for ways to incorporate and use the lighting to highlight your salon’s décor. As a rule, your lighting shouldn’t be too dim or too bright. Moderate hues and stylish lighting always looks great and inviting.
Beauty salon art and mirrors
Your beauty salon is incomplete without mirrors. If it is possible, use trifold mirrors placed near and around your sources of natural lighting. These are great because they help the clients see their hair from many angles, while the natural lighting actually shows off their new hair colour.
For stations where you do a client’s eyebrows, lashes, waxing or facials, use magnified mirrors. This helps both them and you clearly see the results of your work.
Well-chosen art can also add some air of sophistication to your salon. If you’re going for sophisticated and contemporary décor, you should consider getting the appropriate art collection.
Whatever you decide on, please note that your salon’s “look” is just a part of the entire package. If you have a salon that looks upmarket, but don’t have both the necessary equipment and skills to do an upmarket job for your clients, you won’t attract as much business or generate as much revenue.
And since you’re in the business mainly for the sake of profit, you might as well do it correctly. If you need help choosing your salon furniture or are looking for the best furniture and hairdressing equipment provider in Australia for your salon, visit www.dsse.com.au for more information and a wide array of salon furniture options.