The youth market is a niche market that rarely lacks for clientele. Parents love taking their children places designed especially for them. With a youth salon you can cater to not only small children and those coming in for their first haircuts, but you can have a section dedicated to pre-teens, often called tweens, and teenagers. Whether the layout of your salon allows you to separate the area for small children away from the area meant for older youth, or you have an open floor plan with little division between stations, having the right salon furniture and accessories is key to catering to a younger crowd.
Creating a Salon Space for Small Children
Begin your design focus on the smaller children. This can be big business, and many salons do well catering to only small children. Parent love making a memory from a child’s first haircut, and if the experience isn’t too traumatizing you’ll have plenty of repeat business.
Start by purchasing hairdressing chairs that appeal to young kids. Anything with a cool design, such as a race car, airplane, or horse will work well to impress kids and help calm any unsteady nerves. If a chair is interactive it can help to keep their minds off the haircut, too. Make sure the chairs you purchase have safety straps to avoid falls.
Keep the workstations fun with colourful mirrors and fun looking accessories. A treat jar filled with different types of candy is always a good idea for helping kids stay calm and relaxed during a haircut, or simply as a reward for kids after the cut.
Designing a Space for Older Youth
There are many businesses that cater to the preschool set and the older teenagers, and this often leaves the kids aged in between left out of the fun. The pre-teen and early teen years makes for a large market of kids who are really just beginning to come into their own style. To reach out to all ages of youth, have at least two to three workstations designed for teens. Purchase funky cutting capes, hair clips, and styling tools.
Have at least one manicure and pedicure station with polish colours that are young and hip. Set out age appropriate magazines and offer refreshments like soda and pretzels while they wait for their colour to set or their toenails to dry.
When you design a salon with youth in mind, remember to cater to the entire demographic of young people. Whether they’re just starting preschool or high school, if you have a salon they love their parents will foot the bill.