If you own or manage a hairdressing studio, you probably already know that e-mail promotions have a place in marketing efforts, but may be still struggling to use them effectively. If you’re like some of the clients who regularly sit in your hairdressing chairs, it may seem like your inbox gets out of control in a matter of hours, and many of the messages in it are ones you don’t even bother reading. Although e-mail is often an integral part of everyday life, using it well is an art form. Learn some pointers by reading below.
Don’t Use Every E-Mail as a Sales Pitch
Before you fully launch an e-mail marketing scheme, take time to think about what kinds of things your customers would want to know about, and determine ways to use your expertise so readers feel informed, and not just like your main goal is to sell something. If you do things properly, you’ll notice increased demand from people who want to see a fresh style when they gaze into your salon mirrors, even if your e-mails weren’t constantly filled with calls to action.
Make it Compatible with Many Devices
When designing a template for your e-mail, or deciding what type of content to include, be sensitive to the reality that there are more mobile devices coming on the market at a rapid pace, and usually, it’s best to go with content that’ll be easily viewable on all types of devices and platforms. The alternative is going with an approach that may be very flashy and exciting, but might not be compatible on all devices.
New technology becomes available so quickly that it’s usually easier to adopt a “less is more” mindset, especially when deciding to use graphics that could take a long time to download. If you become too focused on fancy things that don’t work properly on older devices, you’ll spend more time working with technology than shampooing clients’ strands at wash basins.
Offer Exclusive Deals
As discussed earlier, people often become inundated with e-mails. Because of that, you may need to give people an enticing reason to sign up to receive yours. Consider offering a free treatment on your beauty beds for the first fifty people who agree to get your e-mails, and offer other periodic perks that people wouldn’t know about unless they subscribed to your content.
E-mail marketing isn’t always straightforward, but when you follow the tips above, you can engage in effective tactics that are easy to try now. Good luck!