If your salon isn’t currently marketing to teenagers, you should expand your marketing strategy to include the younger set. Often, salon managers fail to understand the amount of clients they’re losing by not marketing to teenagers. While many teenagers don’t hold jobs and have their own income, that doesn’t mean they don’t have money. Most parents are willing to splurge on their children when it comes to special occasions, so it’s important that you have services that cater to teenagers.
Choose How You Will Offer Services
When offering special services for youth, you need to decide if you want to offer them strictly out of the salon or if you’re willing to have a mobile services division. The advantages of working directly out of the salon are that you have all of the hairdresser supplies that you need and won’t have a situation where you’ve forgotten to bring something with you.
This also keeps your stylists from having to leave the salon and spend time travelling from the salon to the location and back to the salon. This means you can book more clients without having to wait for stylists to return to the salon.
However, mobile services allow stylists to travel to the client’s home or wherever they’re holding the party and work on the client at the location. This can open up more business opportunities as some clients will book a party in their home but not visit the salon. If you need to save money, consider buying beauty supplies wholesale for your mobile division. Look at the resources available to you and the investment involved when deciding on whether or not to offer mobile services.
Create Party Packages for Teens
When you first begin party services, you will want to have certain requirements in place. This keeps your stylists from feeling overwhelmed and protects you from booking a party and then not having anyone show up or cancelling at the last minute. Remember that on location services will cost more because the stylists are travelling and having to bring all of their beauty supplies with them.
When you create a party package, whether it’s for a birthday, graduation, or just a night on the town, specify the limit of people that can attend, any deposit amount to hold the salon and the stylists, and the fee involved should the client cancel at the last minute. If it’s easier to hold parties at the salon, an incentive such as a free manicure for the guest of honour may entice clients to book a party at the salon rather than on location.
Clients in the 13 to 18 category love to party, and a salon party is a great idea for the younger set who are too young for nightclubs and late night partying. You can increase business and have a fun time marketing your services for teen parties.