A trade show is a great place to gather ideas for the design of your salon. A salon trade show gathers together a number of different manufacturers and beauty suppliers to showcase what’s currently trendy in the world of beauty and hair. You will be able to see everything from the most up to date salon equipment to the best hair products and accessories.
If you’re a try it before you buy it type of salon owner, a trade show is a great place to experience products and equipment before making a purchase. Whether researching salon equipment in Sydney or just looking for new products, a trade show lets you gather ideas from a number of different sources all in one place.
How to Gather Ideas
Walking into a packed trade show can seem overwhelming if you don’t have a game plan. Before attending the show, know exactly what you want to achieve. Are you looking for brand new hair salon chairs, looking to add a new line of extensions, or simply browsing for design ideas to update your salon? Knowing your goal will help you hit the right booths and demonstrations and not waste time looking at things that won’t help you reach that goal.
Many booths will have pamphlets or full-colour brochures that showcase their products or services. Take any free samples and information offered to help remind you of what you saw at the show. To help sell furniture many booths will set up a faux salon at their station to help demonstrate how their furniture or other equipment looks in a salon. If allowed, snap a picture of items that you really like.
Utilising Ideas You Gather
Once you leave the trade show, it’s important that you understand how to utilise the ideas you’ve gathered and put them to work for you at your salon. Unless a product is so innovative and can’t be found anyplace else, you can probably find similar items and equipment online through wholesale beauty product sites.
If you were able to take photos of items you liked, go through the pictures and see if you can find similar products online for a discounted price. If a vendor had a really great faux salon setup that you wanted to replicate, having a photo is one way to jog your memory and see if that setup will work in your salon. While trade shows are meant to connect beauty professionals with each other, it’s also a great place to learn from industry insiders who have years of experience.