The economy is typically in a state of ebb and flow. When things are good, customers are more likely to indulge in pedicures, massages and other luxuries. When things are not so good, customers will still get haircuts and styles but may temporarily let go of some of the extras. It is important as a salon owner that your hairdressing supplies and furniture remain top-notch quality-wise as this type of investment will last for years, through those economic ebbs and flows.
Keeping Up with Trends
Even when the economy is a bit slow, beauty trends are always hopping. As a salon owner, understanding and keeping up with trends means you can capitalise on them. Some come and go quickly while others linger for years and can be potential additional income. Aromatherapy and hot stone massage was once considered a frivolous beauty luxury but now is a popular choice. Capitalising on this trend might mean investing in new salon furniture supplies such as a massage table.
Offering nail services can be a potential goldmine for your salon, given the many trends in manicures and pedicures that come and go. From intricate artwork to using lace or foil for your French manicure tips, having a comfortable pedicure chair and manicure table can make all the difference for your customers. Keep in mind that part of staying with or ahead of the trends might mean continuing education classes at your nearest beauty school or even investing in a few subscriptions to fashion and salon industry magazines and newsletters.
Quality is Important
While your first inclination is to save money when setting up your business during trying economic times, do not cut corners and choose basic salon furniture and beauty supplies that may not contribute to the overall atmosphere you are trying to establish. Rather, spending a bit extra on high quality equipment now will serve you in good stead for years to come because customers do notice things like cushier salon chairs and more contoured wash basins in your shampoo units.
Of course, creating a great salon experience is not all about quality professional salon supplies; it is also about quality customer service and making the clients feel welcome. A smile, some pleasant conversation and a comfortable, inviting waiting area can make the difference between a one-time customer and creating a lifelong client. An attractive atmosphere and ambience will keep people coming back time and time again.