In recent years, there has been a lot of emphasis teaching salons to keep current customers happy, and encouraging them to refer friends after positive experiences. These tactics are still necessary, but it’s important to also cater to clients who may have not gotten previous encouragement from people they know before checking out your establishment.
It Starts at the Hairdressing Salon Desk
Work hard to hire enthusiastic and knowledgeable support staff members. Although these people don’t always have a direct hand in creating new hairstyles for clients, they’re important for keeping the premises occupied. Immediately after someone enters the building, an attentive employee should greet them and provide details about how long they can expect to wait for service.
Encourage a smooth the flow of communication between the people who are serving clients whilst sitting on hairdressing stools, and the individuals that new customers meet before talking with a stylist. Staff members are human marketing tools. If a new customer has a bad experience, it’s unlikely that benefits like substantial discounts will compensate for the shortcoming enough to encourage a repeat visit.
Use Media Resources
If you’re eager to find and keep new clients, don’t ignore possibilities advertising through broadcast, online and print media. These methods can be especially helpful if area residents are already aware that it’s time to find a new stylist, but need some guidance on where to turn.
Sweeten the Deal
Think about making your studio even more enticing by offering a new customer discount. This is also a good solution to pursue if you’ve recently hired a new staff member or ordered some pedicure chairs to prepare for offering additional services. Sometimes, people may be reluctant to book an appointment with a new stylist or spend money on getting nail enhancements, but the opportunity to save money can be the difference between contacting you for details and ignoring the chance to make an appointment.
Finally, remember that all these efforts are ultimately useless if you don’t end customer interactions in positive ways. After showing clients the outcome of your efforts in salon mirrors, warmly thank them for choosing your business, and help them feel free to suggest areas of improvement. This gives the impression that you truly care about pleasing customers by paying attention to what they want. By keeping these pointers in mind, you can turn someone who randomly visits your salon into a regular and satisfied client.