Social media defines popular culture around the world and it doesn’t seem to be going anywhere in the near future. If anything, it’ll continue to dominate, as evidenced by the array of social media websites that populate free time and in some cases, help people choose where to go for certain services.
Deciding to make your studio have a social media presence is important, but managing the communication through those channels is what could make an even bigger impact in efforts to create demand for time in your hair salon chairs.
The message you distribute through social media is the pinnacle of effective social media management. Saying something worthwhile is necessary, but it’s equally crucial to pay attention to smaller details like word usage and tone.
During the days just before your studio opened, you probably spent extraordinary amounts of time hunting for ideal salon equipment for sale, refusing to feel satisfied until you found items that supported the image you were aiming to create. The things you say on social media can be just as important for nurturing someone’s impression.
Set a limit so only a few people have administrative access to your social media accounts. Also, before granting it, coach those individuals on specific factors that you’d like to emphasise or avoid in each post.
It’s not enough to use your social media accounts as mere advertising platforms. Many customers should appreciate being able to depend on social media to get informed about weekly specials, discounts for treatments given in pedicure chairs and similar perks, but if you only promote offerings, customers may not see your content as genuine.
Consider posting open-ended questions to spark interest and encourage free thought. If done well, this technique might even give insight into new directions your studio could take in the future in terms of services or retail items offered.
This last point is perhaps one of the most effective suggestions related to a foray into social media. When you take time to step away from the hairdressing stools and log onto social media, you’ll get a snapshot of how people perceive your facility and whether it might be time to make changes. Don’t let comments go unanswered, even if they’re negative.
Social media interactions happen in the blink of an eye, and it’s now possible for people around the world to influence the public image of a business. Give your studio an ideal chance of success by planning to manage your social image presence with the tips above.