You may already own or manage a successful salon, but are you tapping into every viable market? If you have clients who bring their children with them to appointments but never actually make an appointment for their children, you’re missing out on a whole lot of profits from fairly simple haircuts and services. Many parents have one salon they use and then a separate salon they take the children. If you’d like to operate a family practice salon, so to speak, you need to market to your clients who are also parents.
If you know that your stylists can competently work with children and provide stellar service to the younger set, there’s no reason that your clients should be taking their children anyplace else for a haircut than your salon. If your clients aren’t using you for their whole family, it’s time to figure out why and see what changes you can make.
Does Your Salon Feel Child Friendly?
It’s very clear in some salons that children aren’t necessarily welcome. It’s designed high end and clients are there to relax and spend a lot of money on fancy services. However, if you’re salon is laid back or you would simply like to expand your business to clients and their families, you need to make sure your salon feels inviting to the younger set.
You don’t need to paint the walls in bright primary colours and order a bunch of whimsical salon chairs in order to give your salon an inviting feeling. In fact, you don’t need to invest in a whole bunch of new salon furniture at all. By simply adding a few friendly touches, you can still keep an overall elegant feel to your salon while making it seem more inviting.
A candy jar on the salon reception desk for children to enjoy after their haircuts, a couple of funky styling capes, and maybe some brightly coloured booster chairs for the salon seats are all ways to appeal to families without sacrificing the integrity of your salon.
Do You Offer Budget Friendly Prices?
It’s common sense that mom is going to come in and spend extra on her beauty treatments, but she doesn’t want a three figure number when it comes to a haircut for her child. One reason many parents opt for a kids’ salon or discount hair salon is because they fear the pricing at their regular salon will be too high.
Make sure that your stylists know to communicate with their clients that children’s cuts are cheaper because they don’t entail the whole shampoo and blow dry. You may find yourself competing with the cheaper salons, but even if only ten families started bringing in their children, you have greatly increased your client base and your profits will rise. Plus, many parents will take advantage of the convenience of being able to go one place for a haircut. You can always raise rates or discontinue children’s services for future clients if you find that it’s not working out.