A mobile services division of a salon is a great way to increase your client base and your overall annual profits. It allows you to reach out to clients who may otherwise never step foot in your salon or even know about your salon. You can experiment with a number of different strategies when offering a mobile service, such as catering to a specific type of customer or offering a specialty service at someone’s home. No matter which way you choose to go, you need a great marketing strategy and competent implementation of that strategy to be successful.
Get Your Name Out in Print
One of the best ways to advertise is in print. Take out an ad in the local newspaper advertising the new services. It’s a good idea to include a coupon or a package deal to encourage clients to try the mobile services. You can even divert them to your website in the advertisement in order to access special deals. This helps advertise not only the mobile services but also the salon.
Don’t think small though when advertising in print. Take it online and get the word out via Facebook and Twitter. A number of businesses take advantage of social networking and marketing to reach out the clients and keep them updated on services and specials. With many people having access to these social networks 24/7 via their cell phones, you can constantly reach clients with social updates.
Attend a Trade Show or Special Event
Want to advertise your services by showing what you can do? Consider setting up at a trade show or wedding expo. Your employees can showcase their skills, and you can market the benefits of using your salon in a mobile capacity. You will also be able to network with other professionals, who may be willing to work out a package deal with you to attract more clients. For example, you can network with a wedding photographer to create a photo and makeover package for a bride. The bride gets a discount by booking the two of you together, and both businesses benefit.
Don’t forget to utilise your current clients for referrals. Clients already know the quality of work your salon provides, so they will act as some of your best referrals to their friends and family. They may know people who can’t make time to get to the salon, but would love services available in their homes. With an aggressive marketing strategy, you can increase clients and grow your mobile services division.