A trade show is a gathering of a number of different industry insiders who want to showcase the newest trends, supplies, and services to others in the industry. A salon trade show will offer lots of variety in the field, with everyone from beauty suppliers to salons reserving booths and showcasing what they have to offer. When it comes to trade shows you have two choices. You can attend the trade show as a visitor, or you can reserve a booth and showcase what you offer at the show.
Setting Up a Booth at the Show
In order to attend a trade show, you need to reserve a spot and come up with a display for your booth. What you’re showcasing at the show will determine the type of display you create. Has your salon recently created its own product line and you want to introduce it to other industry insiders? Do you sell a line of wigs or extensions that you’d like to find more suppliers for in other areas? Are you a new salon that wants to make its name known and get its brand out? No matter what you’re selling or offering, a trade show is advantageous to help you market to other professionals.
Make sure that your booth is noticeable, especially if you get a location that isn’t central in the expo. Have brochures printed up with all information necessary for visitors to remember your booth and your product or services. If you’re attending to be part of a hair fashion show, make sure visitors know exactly which looks you put together in the show.
Attending a Trade Show as a Professional
If you don’t want to reserve a booth, a trade show can still be a benefit for your salon if you attend as a visitor. You will get to see the latest hair salon equipment for sale, look at and touch new product lines, ask questions of other professionals, and gather ideas for your own salon.
Remember to bring business cards with you, as many new hairdressers and barbers attend trade shows. It’s a great place to tap into new talent and find people with a renewed passion for hair and beauty. Whether you attend as a representative for your salon’s product or services or simply as a visitor, trade shows are a comprehensive way to gather ideas and information from other beauty professionals.