Business owners know that an Internet presence is important to attract and maintain client contact. One benefit of working at a salon is that you can create fun, educational video tutorials for anyone who visits your website or blog. You can use beauty video tutorials to accomplish a number of different tasks. Videos can attract new clients, help you sell your services, sell products, or just get your name out into the beauty industry. If your blog or website takes off, you may find that you have more business than you can handle.
Start with the Basics
Many website and blog owners publish their videos on popular video sharing sites and then have the video linked from their personal website or blog. When you first start out you should start with the basics. You want to show potential clients that you have skills and talent with easily reproduced techniques such as a blow out or hot iron straightening techniques.
Make sure the viewers understand which beauty supplies you use and how they can find beauty suppliers that have the equipment they need. While there are certain beauty suppliers that only sell to licensed hairdressers, many styling accessories are available online for anyone to order.
Include Tutorials that Showcase Your Talents
Once you have a few videos that showcase basic techniques, it’s time to publish a few clips that showcase your unique talents. Are you awesome at hair weaves and extensions, have desired barbering skills for men’s hair, or know how to paint intricate designs on fingernails? Whatever your personal skills are is what you should focus on for specialised videos.
When shooting your videos, you can use the salon you work at or shoot out of your own home. If the video tutorials are something you do separate from your job at a salon, consider getting a salon chair for your home and setting up an area for video shoots.
Make Your Videos Interactive
If you want to attract clients to your salon, make your videos interactive. Answer questions that viewers ask and suggest that viewers leave comments on your website or blog with ideas of what they’d like to see you do. Keep the video conversational and speak in a manner that shows you’re teaching the viewers but not speaking down to them.
Adding video tutorials for beauty procedures can not only help promote the salon you work out, but it may even get you clients that want your service once they see your videos. All you need is a simple video camera and the capability to publish online and you have a simple, budget friendly way to advertise.