Many salons are under the impression that they enjoy plenty of loyal customers, only to wonder why suddenly business seems that it’s not as strong as it once was. Successful stylists are frequently able to attract people to their salon chairs through skill alone. A great haircut can help people feel able to confidently prepare for special events, or just get up in the mornings and not worry about looking dishevelled.
However, some people visit salons and haven’t yet found a stylist who’s earned their loyalty. In these cases, it’s a good idea to help your establishment stand out in other ways. A points system has many benefits for customers and your business goals. Keep reading to learn more.
A Way to Streamline Service
Once you’ve accomplished the goal of getting someone to choose your studio from other options in the area, you have to work hard to cultivate loyalty. There’s potentially nothing to stop people from looking elsewhere if they become unsatisfied by problems like slow service or distracted stylists.
Keep things running smoothly and give customers a card with a special barcode to scan during check-in at a salon reception desk. Although this method takes time to implement correctly, it can be a great way to track trends like popular hairstyles, customer age groups and genders. Once it’s in place, you’ve laid the foundation for introducing an enticing points loyalty system, and also begun to deliver service more efficiently.
Points Assigned Based on Money Spent
One easy way to develop a points system is to reward customers based on how much money they spend. This is a worthwhile method for increasing retail sales of professional salon supplies, too. Think about having a monthly or weekly special, where clients can earn even more points by buying particular product brands.
Offer additional opportunities to earn with a purchase of secondary services like manicures. This option helps customers feel pampered and makes it easier to keep your manicure tables filled with new and returning faces.
Assisting in Promotional Efforts
Reward customers for referring people they know, as well. You could even expand that idea to benefit both the referring and referred customers by giving each person a discount. This possibility is a simple yet effective way to rely on current clients to bring new traffic into your establishment and thank them for the effort.
Try these suggestions whether you’ve already been thinking about instituting a loyalty program, or haven’t looked into the details. They could help you see a clear difference in the popularity of your studio.