Creating loyal clients at your hairstyling studio is important, but it’s often easy to forget how all long-term customers were once first-time clients. Marketing efforts for salons have drastically changed over the last decade or so. Below, you’ll find a few suggestions for consistently stimulating demand for time in your hairdressing salon chairs, making it seem as if you’re always busy and never feeling challenged by a sudden slump.
Start a Refer-A-Friend Program
Think about conversations you’ve had with people you see on a regular basis, and chances are the topic of appearance has come up, whether it’s to compliment a person on a great fitting pair of jeans or perhaps a new shade of lipstick. Since hairstyles are commonly discussed as well, consider printing up a few business cards that encourage regular customers to tell their best mates about your studio. Make it mutually beneficial by giving the new customer a percentage off his or her services, and treat the existing client to a special bit of pampering at the manicure table.
Know the Power of Your People
It’s important to realise the strength of your business lies within the expertise of your hairdressers. That’s one reason why it could be so beneficial to set aside money in your budget to go towards educational opportunities for stylists. Once one of your employees has completed a new period of training, don’t miss that chance to tell the world, or at least the people in your target audience. When customers know they can rely upon your studio to offer cutting edge services, that’ll send a strong signal that it’s time for people to set up appointments at the salon reception desk.
Offer Set Discounts
Don’t underestimate the reality that price may be the initial factor that encourages a person to check out what you have to offer. Boost demand by offering deep discounts on certain days of the week during particular spans of time.
For example, you could have an event where all haircuts are half-off between the hours of twelve and two every Tuesday afternoon, and each appointment includes time at one of your wash basins. Traditionally, that timeframe might have represented a lag in the day, but it’s not as hard as you may think to get people in the door so you can hopefully deliver the kind of service they were expecting.
The tips are just a few ways to make people understand the value of the services you provide without seeming too pushy. Try them now and see if you notice an increase in traffic.