Maintaining a consistently high level of customer service in your hairstyling studio could make the difference between struggling to keep salon chairs occupied or enjoying high levels of demand through all seasons. Having close connections with employees is almost impossible to avoid, especially if you work alongside them on a daily basis.
There are good and bad sides to that reality. The advantage is it gives you ample opportunities to spot good performance and reward it. Conversely, that work environment could make it more difficult to recognise room for improvement. One way to avoid that downside is to consider hiring mystery shoppers. Keep reading to learn more about this interesting opportunity.
What is a Mystery Shopper?
A mystery shopper in your studio would pose as a normal customer and follow specific instructions about how to behave while on the premises. In some cases, the individual would never reveal his or her identity during the visit, and you would only receive feedback at a later time.
Another possibility is that a mystery shopper would go through a series of prompts, such as asking for a colour treatment at one of your salon basins. At the end of the mystery shopping assignment, the person would finally reveal himself or herself as a mystery shopper. At that point, it may be your responsibility to provide that individual with a gift, such as monetary compensation or complimentary professional salon supplies.
A Smart Way to Keep Tabs on Performance
Companies often hire mystery shoppers shortly after becoming established to gain insight about certain aspects that need attention. Another reason why a mystery shopper may be used is to verify employees are doing their jobs as instructed. If you are the manager or owner of a studio, it’s simply not possible to be everywhere at once. Mystery shoppers could fill the void.
Preparing the Staff
In order for a mystery shopper to get the most accurate reflection of day-to-day operations, you may find it best to not tell employees you’ve hired such a person at all. Alternatively, you could give everyone a heads up by placing a small notice near the time clock or salon reception desk, but be as vague as possible about a specific timeframe when the guest might be expected.
If you’re committed to keeping customers happy at your hairstyling studio, mystery shoppers could keep employees on their toes. Consider availing of their services today.