People who work in a hairdresser studio have a unique opportunity to share wisdom with clients. They can makle suggestions about different types of shampoo to use and what makes each of them unique or talk about how your studio has a special happening this month where people who go in for a haircut can get half off the normal cost of an hour spent in the pedicure chair.
The latter situation is an ideal example of how even though you may initially think that receptionists shoulder much of the responsibility for talking about promotional campaigns, your stylists share an equal role in getting patrons involved in perks. Keep reading to learn more about how you can encourage stylists to get on board with your salon’s promotional campaigns without making them feel obligated.
Have a Brainstorming Session
Never underestimate the worth of someone else’s perspective. Regardless of if you’re also in a role where you directly interact with clients, fellow stylists may approach things in a different way and have new insight about certain products or services that clients are looking for, or methods you could use to attract new clients.
Before launching any major promotional campaigns, ask your styling team to step away from their salon chairs and give honest feedback about anything you’ve got in the pipeline, but also open up the floor to any new suggestions. Encourage free flowing ideas by emphasising that no idea is a bad one, and you’re willing to evaluate everything equally.
Whether your promotional scheme is related to a new line of hair and beauty supplies or a shade of colouring that’s available for a limited time, your staff members will be reluctant to promote something if they don’t understand how the product works, and who would be best suited for its benefits. Schedule informal training sessions during off-hours and let your stylists voluntarily sign up to understand more about the advantages of new items, and how to use them properly.
Everyone likes to know their efforts are worthwhile, and sometimes that means more than just improved sales for your establishment. Think about offering things like a raise or the ability to take a day off for employees who are most helpful in promoting the things your studio has in store. You can even advertise the incentives by leaving friendly notes near the hairdressing trolleys that stylists use.
Clearly, successful promotional campaigns require a team approach. Explore the three areas above to get your staff excited before and during the process.