A career as a hairstylist gives you a unique opportunity to help people look their best, and simultaneously promote certain brands that happen to be sold in your establishment. Keep reading to learn about some cross marketing techniques that you can use to assist every client who sits in your hairdressing salon chairs.
Share your Secrets
People often marvel about how lovely their hair looks when it’s freshly cut or coloured, only to find that it’s difficult or impossible to recreate that look at home. Bridge the knowledge gap by telling your clients which products you’re using to create certain outcome, then encourage them to watch your techniques in the salon mirrors to get an idea of how to keep their haircut looking great on a daily basis.
After explaining the basics about the products you’re using, casually mention that a person can buy the products directly in your establishment, which can save them time and money.
Arrange Products Intuitively
Many facilities choose to stock certain products near salon reception desks, so they’re in clear view throughout the day. Keep in mind that it’s not enough to just make sure that the shelves are full. It’s also beneficial to arrange each bottle or container in a way that makes browsing easier.
People will be less likely to buy something if they’re confused about how to find what they’re looking for. Try categorising items by brand, or perhaps by certain characteristics such as all natural products, colour enhancing options and body boosting formulas. That way, people will be able to easily fill a need, and may be willing to buy more than they previously planned.
Work with the Manufacturers
If you discover that your stylists habitually use certain products more often than others, don’t hesitate to contact the manufacturer, and see if it might be possible to get a few discount coupons or promotional displays. Over time, these can be mutually beneficial, because they bring more money into your business, and also promote the advantages of a certain brand.
Besides arranging your retail shelves in enticing ways, make sure that all your salon workstations prominently feature frequently used products, too. Often, people look to a hairdresser as their trusted source for how to look fabulous during any occasion. Make the most of that reality by selling the products that suit the needs of your clientele. Then, you’ll find that offering product recommendations and generating more income go hand-in-hand.