Every salon owner needs to keep marketing salon services with fresh ideas. One of the best ways to market your salon is to plan special events for current and prospective clients. These events can cater specifically to families, kids, men, or women. Having a fun event, whether it’s for a charity or to attract clients, will increase business and get your name out to people. It can also put you one step ahead of the competition.
Create a Kid Friendly Event
Whenever you market an event for children, families get excited and business increases. You let your current clients know that their family is important to you, and you attract new clients looking for a salon that caters to children. Even if you’re a higher end salon, you can still create a fun event for children.
Consider having a mothers and daughters day where moms and daughters can receive services at a discounted price. You can offer haircuts, blowouts, pedicures, manicure, and makeovers. Set up a photo station where they can take before and after pictures, and have them leave you the name and number of at least one referral who would be interested in your salon’s services.
To go all out for families and kids, consider hiring a clown, having balloons, and offering finger foods and treats. Decorate the salon chairs and the salon reception desk to appeal to kids during the event, while keeping the core area of the salon looking clean.
Work with a Charity for Your Event
You can easily market your salon while helping a good cause by planning a charity event. When you work with a charity, both you and the charity will be able to market the event and your salon. Pick any charity that’s close to your heart and create salon package deals for clients that give a percentage of the sale to the charity. Locks for Love charities that use hair donations for Cancer patients can be a perfect charity event for a salon and it will often garner local press. Offer refreshments and keep a running tally of what you’re earning for the charity to keep people excited.
Hold a Night Event
Some people have trouble getting to a salon during the day because of work responsibilities. If you hold a night event, you can reach people who might otherwise be at work. A night event can be a classy affair, with drinks and appetizers served to clients. Offer discounted services, or create a sample package where clients can sample a shampoo, blowout, and maybe a beauty treatment such as a brow waxing.
Have extra hairdressing supplies on hand at all of the events to cater to requests, and you should see your clientele increase. A bit of creativity can go a long way in helping you grow your business!