If you do things properly, clients themselves can be the strongest advertising method for your studio. The answer to “Who created your hairstyle?” can help bring new customers through your doors on a regular basis, ensuring the salon reception desk is always bustling. However, how can you feel confident customers that are saying good things about your services when they leave the premises? Keep reading to learn a few low-pressure, but effective tactics that encourage clients to willingly spread the word when they’re satisfied.
Incorporate Review Websites into Your Marketing Materials
Once your establishment has a presence on some of the main Internet review websites, don’t miss the opportunity to broadcast that fact. This type of marketing is often reciprocal, so representatives from review sites may send you stickers to put on your salon mirrors or encourage you to use a review website logo within items like your business cards.
You could also do something as simple as a call to action in the corner of all the flyers you use to advertise new specials. Saying something like “Don’t Forget to Review Your Experience Today,” and offering a relevant link can be extremely helpful.
Ask for Permission to Use Praise
It’s also worthwhile to come up with your own surveys about the pros and cons of services received and any areas that could be improved upon in the future. Those surveys may offer surprising insight, such as a previously unnoticed demand for deep discounts on a certain brand of beauty salon supplies.
Even more importantly, they’ll potentially give you feedback to use in future marketing materials, in the form of testimonials. Don’t forget to clarify how any person who agrees to fill out a survey may be subject to having his or her responses used for promotional purposes, and always give the chance to opt out if desired.
Rewards for Feedback
Technology has made it a lot easier than in times past to verify activities performed through the Internet. If you’re really eager to encourage customers to be open and honest about their experiences in your salon chairs, it might be necessary to think about offering a small token of appreciation, such as a discount on future services. Just instruct participants to take a screen capture of each review after it’s been submitted, and make sure they include identifying characteristics such as an e-mail address, so you can verify identities.
You’ll usually find it’s not too difficult to get others to publish their thoughts on your services, as long as you ask for their input in a way that doesn’t seem desperate. The tips above can get you off to a good start.