If you’re on staff at an established hairdresser, it’s important to remember that you may be the first person your customers turn to for advice. When using social media to learn about hair and beauty supplies, Sydney customers, as well as those throughout other parts of Australia, can turn to your website or social media profile to meet their needs. Keep reading to learn details about how you can turn your hairstyling expertise into client interest.
Give Customers the Scoop
During your career as a stylist, you’ll likely receive catalogues and periodicals that discuss the latest salon furniture, supplies and techniques. This knowledge gives you the unique opportunity to not only learn more about the latest trends, but also pass product suggestions onto your clients.
Make things work to your advantage by reviewing certain products on your salon’s website or social media page. This can drive traffic and even help you create a buzz that attracts brand-new customers. It’s even better if you can speak favourably about the same products that you happen to sell in your establishment.
Once you’ve noticed that you’re starting to get more visitors on-site and on your website, that’s the perfect time to think customers for stopping by, and offer periodic specials. Try tying the offerings into services that you regularly provide. If you’ve just received a shipment of treatment tables and are preparing to offer a new service, let customers test out a table and get a discount on a massage or facial, too. This stimulates a desire, plus increases the chances that your clients will tell others about their experience.
Loyalty Cards and Referral Incentives
Even after you’re satisfied with the size of your client roster, your work is not done. Because clients will always have the ability to go elsewhere for service, you must work hard to keep them coming back to your establishment. Try starting a loyalty program, where a person becomes eligible for a free haircut or similar service after visiting a particular number of times. Give them a card that you’ll stamp to represent each occasion.
Think about expanding that concept with a referral program, as well. Then, clients get rewarded for recommending your services to others, and you get to enjoy more customers. Salon mirrors are a great place to advertise any customer incentive programs.
Running a hairstyling business can be tough at times, but if you take time to think creatively, you’ll see that there are plenty of ways to market yourself with methods that work.