A place of beauty and transformation, a salon is where people go to look pretty or handsome. For a place where the sole business is to transform and maybe touch a few lives, to be dull and drab is unacceptable.
For most salon owners however, renovating doesn’t occur frequently. Even when it does, most worry that renovating costs might be high.
Admittedly, an upgrade won’t be cheap –nothing that helps your business is ever cheap- but there are systematic ways to renovate so that it won’t tell on your pockets.
For starters, if you still have equipment in great, working condition, we recommend upgrading your salon furniture. Mostly, salon owners don’t understand this, so here are some huge benefits for upgrading your hair salon’s furniture.
Makes Your Salon More Attractive
Like it or not, people notice first your salon ambiance, not your equipment. And your salon furniture is an integral part which should look good. Despite how good your equipment or stylists, your salon furniture will still be noticed.
Great furniture characterise the following to keep waiting customers comfortable:
Also, these attract new customers and clients to come back.
Most women and men often take note of a hair salon’s surroundings. If they like what they see, they would:
- Naturally stay;
- Even try your other services.
In fact, you need not push these services if they’re comfortable:
- Foot massage
They would just want these services because the place looks really nice. This will directly translate to more revenue for your business. If your salon looks drab, it would be difficult to make customers comfortable, let alone try your other services.
Word of Mouth Advertising
By this, we mean person to person recommendations. Nowadays, review websites abound such as:
- Google Places for Business
A hair salon with excellent salon furniture promotes comfort and wellbeing. Combined with talented stylists, you have the full package.
As a result, customers will:
- Refer people to your business.
- Speak well of your services.
Good styling will always sell your business, but when combined with excellent hair salon furniture, people will truly sing praises offline and over the internet.
Indicates Class and Style
High-end salon furniture essentially screams class and style if you want to be known as the salon where everyone wants to come, but only a few can go to.
Have great salon furniture to:
- Drive more traffic;
- Get more people to check out your salon.
A good salon furniture upgrade can attract high-end and wealthier clientele who wants and can pay for the best services.
This means more revenue as you can upsell them on other services and accessories they might need. Still, your customers should feel like a million bucks while in the salon and after they leave.
Old Furniture Discourages Customers
Have you ever been to an office with old furniture? Did you feel assured and confident you’re in the right place? That’s exactly the way people look at your salon if the furniture’s old looking or beat up. Makes them wonder if the furniture is old and threadbare, what else is old in the salon? So, unless they’ve been long term customers, new customers will likely:
- Be discouraged;
- Take their business elsewhere.
Utilizes and Maximises Space
New salon furniture often means these features:
- Contemporary designs
- More sophisticated
Most new and modern day hair salon furniture are designed for space maximisation and efficiency. On a big space, you may want to reassess if you find too much space after buying the furniture. With a little creativity however, you could:
- Maximise the space;
- Add some pizzazz to it.
More Comfortable Waiting Areas
Waiting areas are synonymous with hair salons. Without them, you’re non-existent. So, do the smart thing and get excellent furniture:
- Where customers can sit and be comfortable while they wait their turn;
- That would be a worthwhile investment.
With an appealing, comfortable ambiance, your clients can wait for as long as reasonably necessary.
Decent hair salon furniture are aesthetically pleasing and will help bring in more traffic. With a well lit, gorgeous and comfy salon, customers will more than try out your services and they will tell others as well.
If you own a hair salon in Australia and you’re interested to see modern-day hair salon furniture, visit www.dsse.com.au.