In recent years, people have become increasingly concerned about things such as global warming, recycling and choosing environmentally friendly products. During your work as a hairdresser, you can cater to all those desires, and maybe even carve out a niche for your business.
A Chair that’s Comfortable and Durable
When you purchase hair salon chairs, invest in options that are well made, so they’ll withstand frequent usage. Many people connect environmental sustainability with the need to avoid wastefulness. Clients who care about being kind to the environment will likely appreciate that you’ve had the forethought to purchase high-quality supplies instead of those that are made to only be used for a year or two, and then discarded.
Natural Shampoos, Conditioners and Colourants
Think about stocking your salon basins area with products that are made from organic ingredients, and manufactured by companies that have a commitment to environmental sustainability. This may even encourage people to come to your establishment for other reasons besides being kind to the environment, because individuals who are allergic to many commonly used artificial ingredients may find they have better luck by using naturally derived choices.
If your hairstyling business offers colouring services, don’t overlook environmentally friendly dyes, too. Henna has been a popular colouring agent for decades, but it’s quite messy for a person to do at home. Consider either offering henna colouring services, or doing research about other natural blends. Promote the availability of such options by posting a notice on salon mirrors. This is a great way to encourage someone to think about scheduling something besides a normal haircut.
There’s no doubt that it requires both effort and dedication to run an eco-friendly business of any type, but all your staff members can participate, simply by agreeing to recycle. Make things easier by purchasing a few bins that are designated for recyclable items, and also remind people that many plastic bottles are accepted at recycling plants, so it’s worthwhile to check every shampoo container before automatically assuming it’s trash.
After all employees have gotten on board with the idea of recycling, encourage clients to do the same by posting a friendly notice near all the salon workstations. Then, clients should notice the reminder without feeling that you’re forcing them to adjust their behaviours, and know just where to toss a single-use water bottle.
By making a commitment to be kind to the earth, you can attract a segment of customers who have already adopted similar practises in their own lives, and maybe even promote a positive change in everyone on your client roster.