Having a beautiful looking studio is important to attract customers, but how your staff looks and acts also plays a major part in creating a positive first impression. Beauty salon owners and managers can be proactive in all aspects of designing the salon and creating a positive, relaxing atmosphere and, once you have the decor and beauty equipment, the next step is to develop a professional image.
Beauticians and stylists are naturally very creative people and creativity is certainly a plus in the industry. However, there is also a need to have a professional standard that is equally applied to all the stylists and technicians in your studio. Taking the time to develop an employee code of conduct and a set of guidelines for all staff when working with clients is an often overlooked management tool.
You may not want to go as far as a uniform or a dress code, but you will probably need to provide basic guidelines as to what is acceptable and what is not when it comes to personal appearance. Most stylists and technicians are comfortable with wearing a smock which you can provide. Smocks with your salon logo, name and colours are a simple way to coordinate all staff while still allowing them to wear their own clothes and preferred colours.
Another option some salon owners or managers use is to request that staff wear a specific colour or combination of colours. For example, black or tan pants, shorts or skirts paired with a white shirt create a very professional presentation. You can be more creative and have salon shirts in various styles for staff to wear. This allows some personal freedom in style choices while still giving that uniform, cohesive image.
The last thing that a customer wants to do is sit down at a shampoo unit or a workstation that is cluttered, disorganised or dirty. Staff should be routinely sweeping the floor area around their workstation as well as wiping down surfaces between each customer. This few minutes that it takes to perform these quick tasks will keep the studio looking fresh and clean throughout even the most hectic and busy day.
That Personal Touch
A client that has a connection with their stylist is a repeat customer. Encouraging and allowing staff to have small, appropriate personal items on display is a great way to make that connection. These could include cards from clients, pictures of the family, favourite ornaments or unique and unusual items that are appropriate for the workplace. Having these at the workstation also takes away the somewhat clinical look that even the best designed studio takes on when personal items are missing.