For some people, there’s no greater fear than speaking in public, and just the thought of it can cause them to break into a cold sweat. However, there are others who naturally have the gift of gab, and don’t think twice about being in the spotlight. If you fall into the latter category, think about using public speaking events as a way to promote your hairstyling studio and encourage people to call your salon reception desk and book their initial appointment.
Seek out Community Events
After doing research, you may be surprised to discover how many community events there are that might be free for people to attend, but offer an excellent way for you to promote what your studio offers. One example is bridal shows. Certain times of the year seem more popular than others as people decide when to tie the knot. To meet that demand, many communities band together to host a themed event for brides-to-be.
If your establishment frequently caters to those kinds of customers, ask the event organisers if you or one of your stylists could host an informal talk about some of the new types of salon equipment that’s particularly appealing to brides. This should give you an excellent opportunity to reach out to people who may not otherwise be aware you offer those kinds of services, making it an excellent advertising medium.
Host Events in Your Space During Lunchtime
Today, many people are juggling a huge assortment of responsibilities, so when it’s time for a lunch break, that limited period of rest is certainly a welcome one. Recently, events like lunch hour symphony performances and poetry readings have begun being offered by arts organisations hoping to appeal to individuals who want their lunch hours to be far from ordinary.
Get inspired by that approach by purchasing some basic sound equipment and folding chairs to host a laidback lunchtime event where people can learn the latest techniques for using beauty salon supplies in ways that make sense for everyday life.
Make each event memorable by offering plates of scrumptious appetizers and refreshing beverages for patrons to enjoy as you speak, and don’t miss the chance to hand out business cards at the conclusion of your talk.
These two ideas are just a couple of many ways you can broaden your reach by using a microphone and discussing topics people care about. Try them today and see if your hairdressing salon chairs become more consistently occupied.