Having defined business goals is a crucial part of enjoying a consistently profitable studio. If you haven’t yet thought about ways to connect charitable causes with your ideals, it’s easy and could help you see an improvement in traffic levels, whether clients request haircuts or time at manicure tables.
A Shorter Cut for a Good Cause
Recently, more people have become aware of ways to support people struggling with cancer and other terminal diseases by opting for a substantially shorter haircut. The excess strands frequently go towards making wigs for people who need them after treatments like chemotherapy.
Making the decision to try a shorter style can be hard, but it’s often a more agreeable option after people realise they have the ability to help others, without making a financial contribution beyond the cost of sitting in hairdressing salon chairs and getting a trim.
Think about creating a stronger incentive by giving clients a discount on services or products if they mention a specific charitable cause by name, too.
Shaving: A More Drastic, Instantly Recognisable Change
Another route lets customers shave their heads fully or partially in support of charities. This alternative is often very enticing to a person who may have a close friend or family member coping with illness and experiencing the symptom of thinning strands. It’s a show of solidarity that can’t be ignored. Consider advertising this service on salon mirrors to appeal to clients who want a bold new style with meaning behind it.
Sometimes, people are ready to support charities, but want to do it in ways beyond getting a new hairdo. Meet those needs by offering manicures or pedicures painted in customised colour schemes that reflect the designs promoted by worldwide charities.
Also, arrange to have a certain percentage of all profits from these services donated to the respective causes. This all-encompassing approach helps your clients look sharp and be attentive to the struggles of others, too.
Also, if your studio regularly stocks hair salon equipment for sale, discuss promotional methods with manufacturers. You may be able to request window signs or product stickers that tell customers how the sales of certain items are helping worthy causes.
If you’re especially motivated, get permission to host a manufacturer-sponsored event where people can come into your business, learn how to use new products, and take a few containers home to stand behind a charity.
Showing support is something employees can do easily, which can spur clients to take action too. Try the methods described above to boost your salon’s social consciousness level today.