Marketing is a huge part of keeping your hairstylist studio in demand. Show that you understand how to cater to customers by launching an app designed for tablet users. This is a way you can give potential customers a look at the hair salon supplies available in your establishment, and discuss strengths of certain stylists, too.
In the past, it was either necessary to settle for a poorly designed product made on the budget, or come up with the cash necessary to get something sleek but not necessarily in line with business objectives, simply because it was so costly. Now it’s possible to strike a balance because some app builder programs use a do-it-yourself approach, but the results look professional.
Current, Dynamic Content
Even if the initial versions of your app are very basic, update the content as much as possible. This will keep users checking back to see what’s new. You can also connect content topics with your marketing strategies. Think about having a section of the app that reviews some of the professional salon supplies that have just arrived on your shelves, or entice visitors by offering an interactive look additional treatments they could get for their nails or skin.
Focus on seasonal themes, too. This objective aligns with the aim to have rotating content, and it gets people excited about holidays and other special events.
An Easy Way to Book Appointments
Your app could also take some of the burden off the people who staff your salon reception desk. Mobile booking is becoming more popular in many areas, especially when people want time with stylists who are always in demand, but would rather use an app than speak to someone on the phone to book a time.
Also, help appointments run more smoothly by packing your mobile app with details about services offered, including the product lines you carry. When people are informed before they step through your doors, it’s easier for stylists to do a thorough consultation, because clients already have a rough idea of what they’re looking for. Also, if your establishment is one of the only locations in a particular region to carry a product that’s always popular, research ways to let people buy beauty supplies online, directly through your tablet app.
There are several considerations that should go into launching a tablet app for your studio, but by taking inspiration from the ideas above, you can get off to a strong start and enjoy a satisfying outcome.