When some people open a hairdresser studio, they make the mistake of thinking as long as the layout of the room caters to staff members, that’s enough to keep business strong. However, when you arrange things so employees are ready to work at their best and customers feel welcome too, that can go a long way in encouraging repeat business and seeing new faces seated in your hair salon chairs.
Make Guests Glad They Stopped By
The entrance of your establishment can help guests form impressions right away. That’s why it’s so important to coach any staff members who are the first points of contact for incoming traffic. Go a step further and invest in hairdressing furniture that’s comfortable and aesthetically pleasing. You can also consider having music playing softly over a stereo system, or use air fresheners that offer pleasant aromas. All these factors combine to help people feel pampered, and create the impression that time spent in your studio will always be relaxing.
Build a Private Area for Stylists
It’s also essential to devote at least a small portion of your building to a place where employees can go and remain out of public view. That space can serve multiple purposes by offering tables and chairs to be used during break periods and can also include a dedicated place stylists can go when mixing up dyes in preparation for colouring clients’ strands at salon basins.
Don’t Overlook Retail Potential
Initially, you may only consider making money directly through services provided to clients. However, there are also great opportunities to be found by selling special retail items. Once people find particular brands of serum, creams and gels they love, it’ll be especially handy for them if you regularly stock those things at your studio.
Make the most of retail attempts by leaving enough space to adequately display offerings without making shoppers feel cramped or overwhelmed. Also think about using shelving and arranging items strategically, such as by placing all shampoos together, then all the styling waxes, and so on.
Always try to situate your hair and beauty supplies near the customer entrance. That makes it easier for people to stop in and purchase desired items quickly, and also improves your chances of encouraging a sale just before someone leaves the premises.
As you can see, a lot of thought should go into your salon’s layout. Ideally, careful consideration on your behalf could translate into more favourable responses from customers.