People generally appreciate being kept informed about items and services they use regularly. If you’re considering publishing a newsletter to tell clients about what’s going on at your styling studio, there are a few components you shouldn’t overlook. Used properly, these could be beneficial both to people who’ve been coming to your establishment for many years, as well as those who haven’t yet stopped to visit the salon reception desk, but are thinking about scheduling an appointment.
It’s always useful to offer insight about what makes your studio stand out from competitors. Loyal customers will come to depend on the expertise of your stylists, but it may be a special offer that ultimately encourages new customers to come through the door. With that in mind, make sure your newsletter clearly discusses all available specials, whether they’re related to cut and colour packages or discounts on time spent at the manicure table.
Let readers know how talented your staff members are by publishing a quick interview with one stylist in each issue of the newsletter. Not only does that tell potential clients about some of the advantages of your studio, but it could also fill current customers in about what employees are doing to stay marketable in a challenging and ever-changing industry. If one of your stylists has recently gotten certified in a new colour technique, for example, don’t miss the opportunity to call attention to that fact in your newsletter.
There’s a common phenomenon where people receive a beautiful new look from a stylist, only to struggle with re-creating it when they get home. You can minimise that frustration by offering a few quick and easy to follow suggestions in every edition of your newsletter. If you’re feeling especially creative, think about offering ideas that work well with specific hair salon supplies available in your studio.
Readers should appreciate how you took the time to explain ways to look their best every day, and love that getting their hands on the latest and greatest items is simple, because you sell them in your establishment.
Finally, to save on the cost of office supplies, consider publishing your newsletter in an electronic format such as a PDF file. Once it has gone live, put a link to the newsletter on your website.
Start using these ideas now and see if they help your salon workstations stay busier. In just a few minutes per day, you could create newsletter content that people love to read.